Irene Lu
- Office: 929 Dunton Tower
- Email: irene_lu@carleton.ca
- Phone: 613-520-2600 x2970
- Fax: 613-520-4427
Irene Lu is an Associate Professor of Marketing. Her research interests include consumer research and psychometric measurement techniques, and her papers have been published in International Journal of Research in Marketing, International Marketing Review, Journal of Consumer Behaviour, Journal of Psychology, Canadian Journal of Marketing Research, and Structural Equation Modeling: A Multidisciplinary Journal. Irene received a Best Paper Award and an Honorable Mention Award from the Administrative Science Association of Canada (ASAC), for which she previously served as Vice President of Membership and a Divisional Chair of Marketing. She currently holds a SSHRC Standard Research Grant (2008-2012) for a project on country image measurement.
Irene worked as a market researcher for one of the largest Chinese media conglomerates in Taiwan and for the Methodology Branch of Statistics Canada. Prior to joining Sprott, she was a faculty member at York University. She has taught Marketing Research, Quantitative Methods, Introductory Marketing, and Consumer Behaviour.
Research Interests
- International marketing, consumer behaviour, especially country image research
- Measurement issues in marketing
- Exploration and evaluation of psychometric measurement techniques and latent variable modeling methods in marketing
Publications and Research Files
Lu, I. R. R., Kwan, E., Thomas, D. R. and M. Cedzynski (2011), “Two new methods for estimating structural equation models: An illustration and a comparison with two established methods”, International Journal of Research in Marketing, 28(3), 258-268.
Heslop, L.A., Lu, I.R.R. and D. Cray (2009) “Australian Consumers’ Attitudes toward France a Decade after Nuclear Testing: Evidence of Forgiveness”, Journal of Consumer Behavior, 8: 192-210.
Kwan, E., I.R.R. Lu and M. Friendly (2009), “Tableplot: A new tool for assessing precise predictions”. Zeitschrift für Psychologie / Journal of Psychology, 217(1), 38-48. (Special issue on ‘Beyond the Significance-Test Ritual’).