Dr. Leighann Neilson
- Office: 909 Dunton Tower
- Email: leighann_neilson@carleton.ca
- Phone: 613-520-2600 x8511
- Fax: 613-520-4427
Listen to Professor Neilson’s podcast at the 2011 National History Forum.
Professor Neilson discusses how she has been using community service learning models in her second, third and fourth-year courses over the last five year here.
Research Interests:
- Social and cultural influences on consumption, consumer culture theory, morality in marketplace cultures
- The influence of collective memory on consumption, especially touristic consumption
- The post-human and the influence of the cyborg in the collective imaginary, especially as it relates to technology consumption and notions of human ontology
- Interpretive and qualitative research methods
- Marketing history, business history, use of historical methods
- Marketing in cultural institutions
Publications and Research Files
Madill, J. and L.C. Neilson (2010), “Web Site Utilization in SME Business Strategy: The Case of Canadian Wine SMEs”, Journal of Small Business and Entrepreneurship, 23(4), 489-508.
Neilson, L.C., J. Madill and G. Haines Jr. (2010), “The Development of E-business in Wine Industry SMEs: An International Perspective”. International Journal of Electronic Business, 8(2), 126-147.
Neilson, L.C. (2010), “The St. Thomas White Bronze Company of St. Thomas, Ontario,” Exploring the Frontiers of Macromarketing: Papers of the 35th Annual Macromarketing Conference, ed. Terri Rittenburg, Laramie, Wyoming: The Macromarketing Society, Inc., 171-183.