International Marketing and Trade
The business world continues to expand in new and interesting ways. Countries such as China, Brazil and India have entered world markets as major players. Canada has formed new free trade agreements with partners such as Korea and Colombia. This higher level of integration has created new opportunities for firms to enter lucrative markets, but has also increased competition worldwide.
In this concentration, you’ll explore how to adapt marketing strategy to cultural, economic and legal differences to help companies successfully compete in foreign markets. The courses will also provide the tools for acquiring specialized knowledge within its cultural context, an invaluable asset in today’s market.
Course Highlights
BUSI 3207 Marketing Research
Concepts essential for understanding and conducting applied marketing research. Methods for collecting, analyzing, and interpreting data relevant to marketing decision-making. Experience in research techniques through case studies, exercises and project.
BUSI 3208 Business-to-Business Marketing
Theories and practice of marketing in business-to-business markets with emphasis on high technology businesses, including strategic marketing management, buyer behaviour and competitive analysis, sales management, new product management, and international issues.
BUSI 4205 International Marketing
The marketing function in international markets from a managerial perspective. Environments of foreign markets in relation to the marketing management functions of product, price, distribution and communication strategy and marketing research. International expansion methods, joint ventures and other business alliances, and international marketing.
BUSI 4205 International Buyer Behavior
The marketing function in international markets from a managerial perspective. Environments of foreign markets in relation to the marketing management functions of product, price, distribution and communication strategy and marketing research. International expansion methods, joint ventures and other business alliances, and international marketing.
Outside the Classroom
Sprott International Business Association
SIBA provides academic support, business networks, and further social developments through interacting with local and global communities. The club functions to encourage students success in the academic and business world.
NIBS Competition
The Network of International Business Schools (NIBS) is a group of business schools from around the world which believe that the internationalization of business and the globalization of the economy are essential elements in the evolution of managerial practices.
Sprott Marketing Students’ Association
The SMSA’s main initiative for the 2010/11 school year is to connect talented marketing students with marketing professionals in the Ottawa area. Events where students and professionals are able to network provide excellent opportunities for students and the companies involved to share ideas and create valuable connections.
Sprott International Student’s Club
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Career Opportunities
Ottawa is home to many small and medium-sized firms that sell a high percentage of their production abroad. Many government departments such Agriculture Canada and Transport Canada assist domestic firms in marketing their products to foreign countries. Firms in the tourist industry often lean heavily on foreign audiences and some specialized firms offer consulting services that focus on international marketing. Other careers include:
- International Sales Consultant
- Trade Commissioner
- Foreign Business Line Associate
- Account Manager
Check out Sprott Professor Nicolas Papadopoulos in the Globe and Mail
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