Marketing

Does hosting the Olympic Games matter?: Canada and Olympic Games images before and after the 2010 Olympic Games.

Armenakyan, A., Heslop, L.A., Nadeau, J., O’Reilly, N., & Lu, I.R.R. (2012) “Does hosting the Olympic Games matter?: Canada and Olympic Games images before and after the 2010 Olympic Games.” International Journal Sport Management and Marketing, 12(1/2), 111-140.

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Mapping alternatives: A commentary on Cova et al (2010) ‘Navigating between dyads and networks’

Lowe, S., Ellis, N., Purchase, S., Rod, M. and K.S. Hwang (2012), “Mapping alternatives: A commentary on Cova et al (2010) ‘Navigating between dyads and networks’”, Industrial Marketing Management, 41(3).

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Buyer-Seller Exchange in Subsistence Markets: Insights and Consumer Policy Implications

Viswanathan, M., Ritchie, R.J.B., Sridharan, S., Venugopal, S. and K. Jung (2012), “Buyer-Seller Exchange in Subsistence Markets: Insights and Consumer Policy Implications”, Journal of Public Policy and Marketing (in press).

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Trust intentions in readers of blogs

Doyle, J., Heslop, L., Ramirez, A., and D. Cray (2012), “Trust intentions in readers of blogs”, Management Research Review Special Issue on Social Media, forthcoming.

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Brand network maps: a multidimensional approach to brand-consumer relationships in the New Zealand pharmacy industry

Saunders, S. and M. Rod (2012), “Brand network maps: a multidimensional approach to brand-consumer relationships in the New Zealand pharmacy industry”, International Journal of Pharmaceutical and Healthcare Marketing, 6(1), 55-70.

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Trust building in wine blogs: a content analysis

Doyle, J., Heslop, L., Ramirez, A., Cray, D. and A. Armenakyan (2012), “Trust building in wine blogs: a content analysis”, International Journal of Wine Business Research, forthcoming.

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Discursive constructions of the role of cultural intermediaries in the wine markets of Japan and Singapore

Rod, M., Ellis, N. and T. Beal (2012), “Discursive constructions of the role of cultural intermediaries in the wine markets of Japan and Singapore”, Qualitative Market Research: An International Journal, 15(2), 128-147.

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Measuring and positioning nation brands: A comparative brand personality approach

Rojas-Méndez, J., Papadopoulos, N., and S. A. Murphy (2012), “Measuring and positioning nation brands: A comparative brand personality approach”, Corporate Reputation Review, 15(2), forthcoming.

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Acceptance of genetically modified foods with health benefits: a study in Germany

Rojas-Méndez, J.I., Ahmed, S.A., Claro-Riethmüller, R. and A. Spiller (2012), “Acceptance of genetically modified foods with health benefits: a study in Germany”, Journal of Food Product Marketing, 17(2), forthcoming.

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