Browse by Areas of Research

Mapping alternatives: A commentary on Cova et al (2010) ‘Navigating between dyads and networks’

Lowe, S., Ellis, N., Purchase, S., Rod, M. and K.S. Hwang (2012), “Mapping alternatives: A commentary on Cova et al (2010) ‘Navigating between dyads and networks’”, Industrial Marketing Management, 41(3).

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Buyer-Seller Exchange in Subsistence Markets: Insights and Consumer Policy Implications

Viswanathan, M., Ritchie, R.J.B., Sridharan, S., Venugopal, S. and K. Jung (2012), “Buyer-Seller Exchange in Subsistence Markets: Insights and Consumer Policy Implications”, Journal of Public Policy and Marketing (in press).

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Brand network maps: a multidimensional approach to brand-consumer relationships in the New Zealand pharmacy industry

Saunders, S. and M. Rod (2012), “Brand network maps: a multidimensional approach to brand-consumer relationships in the New Zealand pharmacy industry”, International Journal of Pharmaceutical and Healthcare Marketing, 6(1), 55-70.

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Trust building in wine blogs: a content analysis

Doyle, J., Heslop, L., Ramirez, A., Cray, D. and A. Armenakyan (2012), “Trust building in wine blogs: a content analysis”, International Journal of Wine Business Research, forthcoming.

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Discursive constructions of the role of cultural intermediaries in the wine markets of Japan and Singapore

Rod, M., Ellis, N. and T. Beal (2012), “Discursive constructions of the role of cultural intermediaries in the wine markets of Japan and Singapore”, Qualitative Market Research: An International Journal, 15(2), 128-147.

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A Stochastic Linear Programming Modeling and Solution Approach for Planning the Supply of Rewards in Loyalty Reward Programs

Cao Y., Nsakanda A. L. and M. Diaby (2012), “A Stochastic Linear Programming Modeling and Solution Approach for Planning the Supply of Rewards in Loyalty Reward Programs”, International Journal of Mathematics in Operational Research, forthcoming.

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Leadership in a Global Context: New directions in research and theory

Steers, R.M., Sanchez-Runde, C. and L. Nardon (2012), “Leadership in a Global Context: New directions in research and theory”, Journal of World Business, in press.

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Culture, cognition and managerial leadership

Steers, R.M., Sanchez-Runde, C. and L. Nardon (2012), “Culture, cognition and managerial leadership”, Asia Pacific Business Review, 18(3), 425-439.

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