Faculty Member: Heslop, Louise

Managing for Success in International Scientific Collaborations: Views from Canadian Government Senior Science Managers

Isabelle D.A., Heslop  L.A. (2011) “Managing for Success in International Scientific Collaborations: Views from Canadian Government Senior Science Managers”, Science and Public Policy, 38(5), 349-364

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Does hosting the Olympic Games matter?: Canada and Olympic Games images before and after the 2010 Olympic Games.

Armenakyan, A., Heslop, L.A., Nadeau, J., O’Reilly, N., & Lu, I.R.R. (2012) “Does hosting the Olympic Games matter?: Canada and Olympic Games images before and after the 2010 Olympic Games.” International Journal Sport Management and Marketing, 12(1/2), 111-140.

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Trust intentions in readers of blogs

Doyle, J., Heslop, L., Ramirez, A., and D. Cray (2012), “Trust intentions in readers of blogs”, Management Research Review Special Issue on Social Media, forthcoming.

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Trust building in wine blogs: a content analysis

Doyle, J., Heslop, L., Ramirez, A., Cray, D. and A. Armenakyan (2012), “Trust building in wine blogs: a content analysis”, International Journal of Wine Business Research, forthcoming.

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Culture on Attitudes toward Blog and Bloggers

Cray, D., Doyle, J., Heslop, L. and A. Ramirez (2012), “Culture on Attitudes toward Blog and Bloggers”, MBAA International 2012, forthcoming.

Implementing Diversity Strategies: The Challenges Facing Minority Focused Advertising Agencies

Ambwani, V.P., Heslop, L. & Dyke, L.S. (2011), “Implementing Diversity Strategies: The Challenges Facing Minority Focused Advertising Agencies”, Equality Diversity and Inclusion: An International Journal, 30(4), 332-349.

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A Cameo Effect on Sponsorship Brands?: Examining Evaluations of Tourists During the 2010 South Africa FIFA World Cup

Nadeau, John, Heslop, Louise, O’Reilly, Norm, Çakmak, Erdinç, Verwey, Sonja (2011) “A Cameo Effect on Sponsorship Brands?: Examining Evaluations of Tourists During the 2010 South Africa FIFA World Cup,” Proceedings of the 19th European Academy of Sports Marketing Conference, Madrid, Spain, Sept. 7-10.

The role of involvement and expectations in Olympic Games Attitudes: A cross-national study

Armenakyan, Anahit, Heslop, Louise, Nadeau, John, and O’Reilly, Norm (2011) The role of involvement and expectations in Olympic Games Attitudes: A cross-national study, Proceedings of the World Marketing Congress, Reims, France, July 18-23.

What Really Matters to Trust Intentions for Readers of Topic-Area Blogs

Doyle, J., Heslop, L., Ramirez, A. and D. Cray (2011), “What Really Matters to Trust Intentions for Readers of Topic-Area Blogs”, Proceedings of the Administrative Sciences Association of Canada, Marketing Division, Montreal, Quebec, July 2-5.

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The Sponsor-Global Event Relationship: A Business-to-Business Tourism Marketing Relationship?

O’Reilly, Norm, Heslop, Louise, and Nadeau, John (2011) “The Sponsor-Global Event Relationship: A Business-to-Business Tourism Marketing Relationship?,” Journal of Sports and Tourism, Special Issue on Sport Tourism and National Identity, 16, 3, 231-257.

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