Lu, I. R. R., Kwan, E., Thomas, D. R. and M. Cedzynski (2011), “Two new methods for estimating structural equation models: An illustration and a comparison with two established methods”, International Journal of Research in Marketing, 28(3), 258-268.

Heslop, L.A., Lu, I.R.R. and D. Cray (2009) “Australian Consumers’ Attitudes toward France a Decade after Nuclear Testing: Evidence of Forgiveness”, Journal of Consumer Behavior, 8: 192-210.

Kwan, E., I.R.R. Lu and M. Friendly (2009), “Tableplot: A new tool for assessing precise predictions”. Zeitschrift für Psychologie / Journal of Psychology, 217(1), 38-48. (Special issue on ‘Beyond the Significance-Test Ritual’).

Lu, I. R. R., Thomas, D. R., and E. Kwan (2009), “The comparison of Component- and Covariance-based Structural Equation Modeling Approaches: Bias and Confidence Interval Coverage”, 16th International Meeting of the Psychometric Society, Cambridge, U.K.

Lu, I.R.R. and D.R Thomas (2008), “Avoiding and correcting bias in score-based latent variable regression with discrete manifest items”. Structural Equation Modeling, 15(3), 462-490.

Heslop, L.A., I.R.R. Lu and D. Cray (2008), “Modeling country image effects through an international crisis”. International Marketing Review, 25(4), 354-378.

Lu, I. R. R., Heslop, L.A. and D.R. Thomas (2008), “Measuring country image: A research proposal”. Annual Conference of Administrative Sciences Association of Canada, Marketing Division, Halifax, Nova Scotia, May 24-27.

Lu, I. R. R., D.R Thomas, E. Kwan and M. Cedzynski (2008), “The PLS-CBSEM Debate and an Investigation of Alternative Modeling Methods”. Joint Statistical Meetings, Denver, Colorado.

Lu, I. R. R. (2008), “Country image and latent variable modeling research”, College of Informatics, Providence University, Taiwan.

Lu, I. R. R. and L. A. Heslop (2008) “Consumer attitude and forgiveness related to international tensions”, Department of Business Management, National United University, Taiwan.