Madill, J. and L.C. Neilson (2010), “Web Site Utilization in SME Business Strategy: The Case of Canadian Wine SMEs”, Journal of Small Business and Entrepreneurship, 23(4), 489-508.

Neilson, L.C., J. Madill and G. Haines Jr. (2010), “The Development of E-business in Wine Industry SMEs: An International Perspective”. International Journal of Electronic Business, 8(2), 126-147.

Neilson, L.C. (2010), “The St. Thomas White Bronze Company of St. Thomas, Ontario,” Exploring the Frontiers of Macromarketing: Papers of the 35th Annual Macromarketing Conference, ed. Terri Rittenburg, Laramie, Wyoming: The Macromarketing Society, Inc., 171-183.

Madill, J. and L.C. Neilson (2010), “Utilizing Web Sites to Provide Information and Build Relationships with Consumers,” Annual Conference of the Academy of Marketing Science, E-Marketing and the ‘Connected’ Consumer, Portland, Oregon, May 26-29.

Neilson, L.C. (2009), “The New Tools Briefing: Teaching New Marketing Practices and Technology to Students”. Marketing Education Review, 19(1), 43-47.

Neilson, L.C. and F.A.E. McQuarrie (2009), “The Historical Transformation of Media: A Cultural Analysis of Musical Theatre Recordings and Professional Wrestling”. Media in Transition 6, Conference at Massachusetts Institute of Technology, USA, April. (Proceedings available online at: http://web.mit.edu/comm-forum/mit6/).

Neilson, L.C. (2009), “Market Driven or Market Driving? Historical Evidence from a Case Study in Nova Scotia’s Tourism Industry”. Hawkins, R. (ed.), 13th Conference on Historical Analysis and Research in Marketing, Leicester, England: CHARM Association, 61-63. (extended abstract)

Mittelman, R. and L.C. Neilson (2009), “‘I saw a picture of a child living on 14¢ a day and I nearly choked on my $12 Scotch,’ Plan Canada’s marketing of child sponsorship programs: A content analysis of print advertisements from the 1970s and 1980s”. Witkowski, T.H. (ed.), Rethinking Marketing in a Global Economy: Proceedings of the 34th Annual Macromarketing Conference, Kristiansand, Norway.

Madill, J. and L.C. Neilson (2009), “An International Comparison of Web Site Utilization in SME Marketing Strategy: Providing Information and Building Relationships”. Ankara University International Conference on Market, Marketing & Entrepreneurship, Antalya, Turkey, April.

Neilson, L.C. and M. Chadha (2008), “International Marketing Strategy in the Retail Banking Industry: The Case of ICICI Bank in Canada”. Journal of Financial Services Marketing, 13(3), 204-220.