Faculty Member: Neilson, Leighann

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Development Porn? Child Sponsorship Advertisements in the 1970s

Mittelman, R. and L.C. Neilson (2011), “Development Porn? Child Sponsorship Advertisements in the 1970s,” Journal of Historical Research in Marketing, 3(3), 370-401.

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The Unstable Platform: Can Social Media Mobilize Audiences and Consumers for Non-commercial Purposes?

McQuarrie, F.A.E. and L.C. Neilson (2011), “The Unstable Platform: Can Social Media Mobilize Audiences and Consumers for Non-commercial Purposes?” Media in Transition 7, Conference at Massachusetts Institute of Technology.

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John Murray Gibbon (1875-1952): the branding of a northern nation

Neilson, L.C. (2011), “John Murray Gibbon (1875-1952): the branding of a northern nation”, in Marketing History in the New World, Proceedings of the 15th Conference on Historical Analysis and Research in Marketing, ed. Leighann C. Neilson. NY: CHARM Association, 127-144.

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Development of a Social Enterprises Database: Issues and Challenges

Neilson, L.C. (2011), “Development of a Social Enterprises Database: Issues and Challenges,” with Francois Brouard, presented as part of panel on ‘Intrepid Exploration: Capturing the nature and activities of social enterprises’ at Association for Research on Nonprofit Organizations and Voluntary Action (ARNOVA) Conference, November 17-19, Toronto, Canada.

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John Murray Gibbon (1875-1952): Re-discovering a Nation Brander

Neilson, L.C. (2011), “John Murray Gibbon (1875-1952): Re-discovering a Nation Brander,” presented at the 2nd Annual Sprott-Telfer Research Day, April 21, Ottawa.

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E-Business and the Wine Industry: A Canadian Perspective

Neilson, L.C. (2011), “E-Business and the Wine Industry: A Canadian Perspective”, presented to the Canadian Vintners’ Association, Annual General Meeting, July 28.

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E-Business in Wine Industry SMEs: Research based on the Web and Social Media

Neilson, L.C. (2011), “E-Business in Wine Industry SMEs: Research based on the Web and Social Media”, with George H. Haines, Jr. and Judith Madill. Presented to the Market Research Intelligence Association, Ottawa Branch, April 28.

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Web Site Utilization in SME Business Strategy: The Case of Canadian Wine SMEs

Madill, J. and L.C. Neilson (2010), “Web Site Utilization in SME Business Strategy: The Case of Canadian Wine SMEs”, Journal of Small Business and Entrepreneurship, 23(4), 489-508.

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The Development of E-business in Wine Industry SMEs: An International Perspective

Neilson, L.C., J. Madill and G. Haines Jr. (2010), “The Development of E-business in Wine Industry SMEs: An International Perspective”. International Journal of Electronic Business, 8(2), 126-147.

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The St. Thomas White Bronze Company of St. Thomas, Ontario

Neilson, L.C. (2010), “The St. Thomas White Bronze Company of St. Thomas, Ontario,” Exploring the Frontiers of Macromarketing: Papers of the 35th Annual Macromarketing Conference, ed. Terri Rittenburg, Laramie, Wyoming: The Macromarketing Society, Inc., 171-183.

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