Faculty Member: Papadopoulos, Nicolas

Measuring and positioning nation brands: A comparative brand personality approach

Rojas-Méndez, J., Papadopoulos, N., and S. A. Murphy (2012), “Measuring and positioning nation brands: A comparative brand personality approach”, Corporate Reputation Review, 15(2), forthcoming.

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Place brands and brand-place associations: The role of ‘place’ in international marketing

Papadopoulos, Nicolas, Alia el Banna, Steven A. Murphy, and José I. Rojas-Méndez (2012), “Place brands and brand-place associations: the role of ‘place’ in international marketing”, in Subhash Jain and David A. Griffith, eds., Handbook of Research in International Marketing, 2nd ed. (Northampton, MA: Edward Elgar Publishing), Ch. 5, 88-113.

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Ethnic Identity’s Relationship to Materialism and Consumer Ethnocentrism: Contrasting Consumers in Developed and Emerging Economies

Cleveland, M., Laroche, M. and N. Papadopoulos (2011), “Ethnic Identity’s Relationship to Materialism and Consumer Ethnocentrism: Contrasting Consumers in Developed and Emerging Economies”, Journal of the Global Academy of Marketing Science, 21(2), 55-71.

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An Integrative Model of Place Image: Exploring Relationships Between Destination, Product, and Country Images

Elliott, S., Papadopoulos, N. and S. Seongseop Kim (2011), “An Integrative Model of Place Image: Exploring Relationships Between Destination, Product, and Country Images”, Journal of Travel Research, 50(5), 520-534.

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Identity, Demographics, And Consumer Behaviors: International Market Segmentation Across Product Categories

Cleveland, M., Papadopoulos, N. and M. Laroche (2011), “Identity, Demographics, And Consumer Behaviors: International Market Segmentation Across Product Categories”, International Marketing Review, 28(3), 244-266.

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International Market Selection and Segmentation: Perspectives and Challenges

Papadopoulos, N. and O. Martín Martín (2011), “International Market Selection and Segmentation: Perspectives and Challenges”, International Marketing Review, 28(2), 132-149.

Publication Type:
International Marketing

Cateora, P.R., Papadopoulos, N., Gilly, M.C. and  J.L. Graham (2011), “International Marketing”, 3rd Canadian Edition, McGraw-Hill Ryerson, Toronto, ON.

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Of Places and Brands

Papadopoulos, N. (2011), “Of Places and Brands”, in Andy Pike, ed., Geographies of Brands and Branding (Cheltenham Glos, UK: Edwar Elgar Publishing), 25-43.

Publication Type:
International Market Selection and Assessment

Papadopoulos, N., Malhotra, S. and O. Martín Martín (2011), “International Market Selection and Assessment”, in Timothy J. Wilkinson, ed., International Business in the 21st Century, Vol. I (Westport, CT: Praeger), Ch. 8, 153-183.

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