Viswanathan, M., Ritchie, R.J.B., Sridharan, S., Venugopal, S. and K. Jung (2012), “Buyer-Seller Exchange in Subsistence Markets: Insights and Consumer Policy Implications”, Journal of Public Policy and Marketing (in press).
Ritchie, J.R.B., Tung, V. and R.J.B. Ritchie (2011), “Tourism Experience Management Research: Emergence, Evolution and Future Directions,” International Journal of Contemporary Hospitality Management, 23(4), 419-438.
Viswanathan, M., Sridharan, S. and R.J.B. Ritchie (2010), “Understanding Consumption and Entrepreneurship in Subsistence Marketplaces,” Journal of Business Research, 63(6), 570-581.
Viswanathan, M., Sridharan, S., Gau R. and R.J.B. Ritchie (2009), “Designing Marketplace Literacy Education in Resource-Constrained Contexts: Implications for Public Policy and Marketing”. Journal of Public Policy and Marketing, 28(1), 85-94.
Ritchie, R.J.B (2009), “One Rotten Apple Spoils the Barrel: Effects of Deceptive Advertising”, 2009 Telfer-Sprott Research Forum, Ottawa, ON, October.
Darke, P.R., L. Ashworth and R.J.B. Ritchie (2008), “Effects of Firm Reputation and Firm Response on Advertising Correction and Consumer Defensiveness”. Journal of Marketing, 72(6), 81-97.
Viswanathan, M., S. Sridharan and R.J.B. Ritchie (2008), “Marketing Strategies for Subsistence Marketplaces”. Alleviating Poverty through Business Strategy, Palgrave Macmillan, New York, NY.
Ritchie, R.J.B. (2008), “Understanding Buyer Behavior in Subsistence Marketplaces”. Second Subsistence Marketplaces Conference, Chicago, IL, June.
Ritchie, R.J.B. (2008), “Marketing Systems in Subsistence Economies: A Decentralization Approach”. American Marketing Association Summer Marketing Educators Conference, San Diego, CA, August.
Darke, P.R. and R.J.B. Ritchie (2007), “The Defensive Consumer: Advertising Deception, Defensive Processing, and Distrust”. Journal of Marketing Research, 44(1), 114-127.