Lowe, S., Ellis, N., Purchase, S., Rod, M. and K.S. Hwang (2012), “Mapping alternatives: A commentary on Cova et al (2010) ‘Navigating between dyads and networks’”, Industrial Marketing Management, 41(3).
Lowe, S., Ellis, N., Purchase, S., Rod, M. and K.S. Hwang (2012), “Mapping alternatives: A commentary on Cova et al (2010) ‘Navigating between dyads and networks’”, Industrial Marketing Management, 41(3).
Saunders, S. and M. Rod (2012), “Brand network maps: a multidimensional approach to brand-consumer relationships in the New Zealand pharmacy industry”, International Journal of Pharmaceutical and Healthcare Marketing, 6(1), 55-70.
Rod, M., Ellis, N. and T. Beal (2012), “Discursive constructions of the role of cultural intermediaries in the wine markets of Japan and Singapore”, Qualitative Market Research: An International Journal, 15(2), 128-147.
Ellis, N., Rod, M., Beal, T. and V. Lindsay (2011),“Constructing Indian Network Identities: Discourses of Marketing Practice in Inter-Organizational Relationships”, Industrial Marketing Management, 40(8).
Ashill, N. and Rod, M. (2011), “Burnout Processes in Non-Clinical Health Service Encounters”, Journal of Business Research, 64(10), 1116-1127.
Rod, M. (2011), “Subjective, Personal Introspection in Action-Oriented Research”, Qualitative Research in Organizations and Management: An International Journal, 6(1), 6-25.
Rod, M. (2011), “Government/Business Relations: An Agency-Theory Perspective on the Procurement of Market Research”, International Journal of Procurement Management, 4(1), 108-120.
Rojas-Méndez, J. and M. Rod (2011), “The market orientation of Chilean Wine producers: A comparison of MKTOR versus MARKOR”, Australia New Zealand Marketing Academy Conference (ANZMAC), Perth, Australia, Nov. 28-30.
Purchase, S., Lowe, S., Ellis, N. and Rod, M. (2011), “Network Pictures”, 27th Industrial Marketing and Purchasing (IMP) Conference, University of Strathclyde, Glasgow, Sept. 1-3.
Rod, M., Lowe, S., Ellis, N., Purchase, S. and Hwang, K.S. (2011), “Knowing and Doing Action-Orientated Research in Business Networks: The Use of Subjective Personal Introspection”, Academy of Marketing Conference, University of Liverpool, Liverpool, July 5-7.