Faculty Member: Rod, Michel

Mapping alternatives: A commentary on Cova et al (2010) ‘Navigating between dyads and networks’

Lowe, S., Ellis, N., Purchase, S., Rod, M. and K.S. Hwang (2012), “Mapping alternatives: A commentary on Cova et al (2010) ‘Navigating between dyads and networks’”, Industrial Marketing Management, 41(3).

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Brand network maps: a multidimensional approach to brand-consumer relationships in the New Zealand pharmacy industry

Saunders, S. and M. Rod (2012), “Brand network maps: a multidimensional approach to brand-consumer relationships in the New Zealand pharmacy industry”, International Journal of Pharmaceutical and Healthcare Marketing, 6(1), 55-70.

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Discursive constructions of the role of cultural intermediaries in the wine markets of Japan and Singapore

Rod, M., Ellis, N. and T. Beal (2012), “Discursive constructions of the role of cultural intermediaries in the wine markets of Japan and Singapore”, Qualitative Market Research: An International Journal, 15(2), 128-147.

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Constructing Indian Network Identities: Discourses of Marketing Practice in Inter-Organizational Relationships

Ellis, N., Rod, M., Beal, T. and V. Lindsay (2011),“Constructing Indian Network Identities: Discourses of Marketing Practice in Inter-Organizational Relationships”, Industrial Marketing Management, 40(8).

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Burnout Processes in Non-Clinical Health Service Encounters

Ashill, N. and Rod, M. (2011), “Burnout Processes in Non-Clinical Health Service Encounters”,  Journal of Business Research, 64(10), 1116-1127.

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Subjective, Personal Introspection in Action-Oriented Research

Rod, M. (2011), “Subjective, Personal Introspection in Action-Oriented Research”, Qualitative Research in Organizations and Management: An International Journal, 6(1), 6-25.

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Government/Business Relations: An Agency-Theory Perspective on the Procurement of Market Research

Rod, M. (2011), “Government/Business Relations: An Agency-Theory Perspective on the Procurement of Market Research”, International Journal of Procurement Management, 4(1), 108-120.

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The market orientation of Chilean Wine producers: A comparison of MKTOR versus MARKOR

Rojas-Méndez, J. and M. Rod (2011), “The market orientation of Chilean Wine producers: A comparison of MKTOR versus MARKOR”, Australia New Zealand Marketing Academy Conference (ANZMAC), Perth, Australia, Nov. 28-30.

Network Pictures

Purchase, S., Lowe, S., Ellis, N. and Rod, M. (2011), “Network Pictures”, 27th Industrial Marketing and Purchasing (IMP) Conference, University of Strathclyde, Glasgow, Sept. 1-3.

Knowing and Doing Action-Orientated Research in Business Networks: The Use of Subjective Personal Introspection

Rod, M., Lowe, S., Ellis, N., Purchase, S. and Hwang, K.S. (2011), “Knowing and Doing Action-Orientated Research in Business Networks: The Use of Subjective Personal Introspection”, Academy of Marketing Conference, University of Liverpool, Liverpool, July 5-7.