Faculty Member: Rojas-Méndez, José

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Measuring and positioning nation brands: A comparative brand personality approach

Rojas-Méndez, J., Papadopoulos, N., and S. A. Murphy (2012), “Measuring and positioning nation brands: A comparative brand personality approach”, Corporate Reputation Review, 15(2), forthcoming.

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Cooperation across cultures: A 16 country review of the concept

Leonard, K.M., Cosans, C., Pakdil, F., J.I. Rojas-Méndez and other country collaborators (2012), “Cooperation across cultures: A 16 country review of the concept”, International Journal of Intercultural Relations, forthcoming.

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Acceptance of genetically modified foods with health benefits: a study in Germany

Rojas-Méndez, J.I., Ahmed, S.A., Claro-Riethmüller, R. and A. Spiller (2012), “Acceptance of genetically modified foods with health benefits: a study in Germany”, Journal of Food Product Marketing, 17(2), forthcoming.

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Place brands and brand-place associations: The role of ‘place’ in international marketing

Papadopoulos, Nicolas, Alia el Banna, Steven A. Murphy, and José I. Rojas-Méndez (2012), “Place brands and brand-place associations: the role of ‘place’ in international marketing”, in Subhash Jain and David A. Griffith, eds., Handbook of Research in International Marketing, 2nd ed. (Northampton, MA: Edward Elgar Publishing), Ch. 5, 88-113.

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The market orientation of Chilean Wine producers: A comparison of MKTOR versus MARKOR

Rojas-Méndez, J. and M. Rod (2011), “The market orientation of Chilean Wine producers: A comparison of MKTOR versus MARKOR”, Australia New Zealand Marketing Academy Conference (ANZMAC), Perth, Australia, Nov. 28-30.

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The U.S. Brand Personality Seen Through the Lens of Argentine Consumers

Rojas-Méndez, J. and N. Papadopoulos (2011), “The U.S. Brand Personality Seen Through the Lens of Argentine Consumers”, Proceedings, Annual Conference of CLADEA – Consejo Latinoamericano de Escuelas de Administración, San Juan, Puerto Rico, October 20-23.

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Exploring Consumer Motivation in Online Social Lending for Development

Mittelman, R. and J.I. Rojas-Méndez (2011), “Exploring Consumer Motivation in Online Social Lending for Development”, Academy of Marketing Science World Marketing Congress (WMC), Reims Management School, Reims, Champagne, France, July 19 – 23.

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Consumer Animosity: A Comparative Perspective

Papadopoulos, N., Hamzaoui-Essoussi, L. and J. Rojas-Méndez (2011), “Consumer Animosity: A Comparative Perspective”, in Developments in Marketing Science, vol. XXXIV, Coral Gables, Florida, Academy of Marketing Science, May 24-27.

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Case: Productos Fernandez S.A. (revised)

Rojas Méndez, J.I. (2011), “Case: Productos Fernandez S.A. (revised)”, in International Marketing, 3rd Canadian Edition, P.R. Cateora, N. Papadopoulos and J.L. Graham, McGraw-Hill Ryerson, Canada, 594-597.

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